With the global game industry is expected to top $70 billion by 2017, Multi-plAtform Game Innovation Centre (MAGIC) was set up in Nanyang Technological University (NTU) to address the fragmentation of the gaming landscape in Singapore and establish a vibrant game ecosystem; attracting more game companies to Singapore. It is funded by the Singapore National Research Foundation under its IDM Futures Funding Initiative and administered by the Interactive Digital Media Programme Office, Media Development Authority.A cross-disciplinary Research & Development (R&D) effort, MAGIC aims to create Singapore into the regional gaming & publishing hub, specifically in the areas of Serious Game, Game Content, Game Artificial Intelligence (AI), Cloud Gaming, Game Cinematic and 3D Modelling & Rendering.

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